No Bra Days

MediaCorp Radio has been fined S$15,000 by the Media Development Authority (MDA) for airing a segment deemed "controversial" on a morning show on 987FM.
MediaCorp Radio confirmed the fine and added: "We accept MDA's decision and recognise that the segments could be seen as being controversial. We sincerely apologise to those offended by the segment."
The radio segment in question was entitled "No Bra Days With The Muttons" and involved DJs Justin Ang and Vernon A (The Muttons) timing how quickly wannabe models vying for the popular FHM Girl Next Door Award 2007 could remove their bras — without removing any other clothing. When quizzed about the stunt, the MediaCorp Radio spokesperson told Today that at no point were the contestants forced to participate and, in fact, they had accepted the challenge voluntarily.
The radio segment was broadcast between 9am and 10am over three mornings in mid-March, each one lasting about five minutes and involving different groups of contestants. Video clips of the segment were posted on MediaCorp Radio's website and eventually made their way to the video website YouTube.

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